Roadmap overview
Step 12 of 25
Step 12 — Create Your First Offer
One clear product, service, or program with a price.
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What this stage means
One clear product, service, or program with a price.
Why it matters
You can't serve or earn until there's something to say yes to.
Step-by-step playbook
- Define exactly what the customer gets.
- Set a price (or free, with a purpose).
- Write how someone signs up or buys.
Questions to answer
- What exactly do they get?
- What does it cost?
- How do they say yes?
Your worksheet
Action checklist
Pass It On Example
Pass It On's first offer: a free monthly meeting — "Bring Your Biggest Challenge."
Common mistakes
- Offering too many things at once
- Underpricing out of fear
Need help?
Learn It. Do It. Pass It On.