Faith & Business
Every Good Endeavor
Timothy Keller
Connecting your work to God's work — why your job matters.
Recommended for: I've Lost My Business Purpose
All Challenges
Personal Development
I've Lost My Business Purpose
Work has become only about money. Reconnect with why you started and who you serve.
The Challenge
Work has become only about money. Reconnect with why you started and who you serve.
Why This Happens
- Burnout and discouragement
- Work became only about money
- Lost connection to the people served
Questions to Ask Yourself
- 1.Why did you start?
- 2.Who are you helping?
- 3.What problem do you solve?
- 4.What impact do you want your business to have?
- 5.What do you want your company to be known for?
- 6.Who benefits from the work you do?
What to Do First
1
Write why you started.
2
List three people your work helped.
3
Share it with your team.
Step-by-Step Solution
- 1
Answer the purpose questions.
- 2
Write a one-sentence purpose.
- 3
Share it with your team.
- 4
Connect daily work to that purpose.
Three Levels of Solutions
Quick Win
Do this today
Write down why you started your business.
Build the System
Next 30 days
Write a purpose statement and share it with your team.
Long-Term Transformation
Where you're headed
A business whose work clearly serves people and honors God.
Lessons From the Pass It On Library
From Every Good Endeavor
Work is a way to serve people.
Framework: Work as service
From Called to Create
Your work can be a calling.
Framework: Idea → Plan → Action → Launch → Growth → Impact
From God Owns My Business
You are a steward of what's been entrusted to you.
Framework: Ownership mentality vs Stewardship mentality
Pass It On Action
Share your purpose story at the next meeting.
Your Action Plans
Sign in to check off steps and save progress to My Growth Plan. Sign in
7-Day Action Plan
- Day 1 — Identify the problem: write down exactly how “I've Lost My Business Purpose” shows up in your business.
- Day 2 — Review the numbers: gather the facts, figures, and examples connected to this challenge.
- Day 3 — Find the root cause: answer “Why did you start?”
- Day 4 — Choose one change: Write why you started.
- Day 5 — Assign responsibility: name ONE owner, a deadline, and the expected result.
- Day 6 — Implement: List three people your work helped.
- Day 7 — Review what happened: what worked, what didn’t, and what you’ll do next week.
30-Day Action Plan
Week 1 — Diagnose
- Answer: Why did you start?
- Answer: Who are you helping?
- Answer: What problem do you solve?
- Complete the 7-Day Action Plan.
Week 2 — Build
- Write a purpose statement and share it with your team.
- Answer the purpose questions.
- Write a one-sentence purpose.
Week 3 — Implement
- Share it with your team.
- Connect daily work to that purpose.
- Train the people involved and assign owners.
Week 4 — Measure & Improve
- Compare results to where you started.
- Write one lesson learned.
- Adjust the process.
- Share what you learned with someone in the fellowship.
Biblical Principles
Wisdom for the journey — encouraging stewardship, integrity, and service, never a promise of guaranteed success.
#3 · Wealth
Wealth should have a purpose beyond yourself
Ephesians 4:28
#14 · Work
Work with excellence
Colossians 3:23
#85 · Giving
Use resources for purposes greater than yourself
Luke 16:9
Related Challenges
Recommended Books
Approved Bookshelf resources related to this challenge.
Pass It On may earn a commission when you purchase through certain links on this site, at no additional cost to you. These commissions help support the mission and programs of Pass It On. Read the full disclosure.
Still Stuck? Ask the Community
Tell us what you are facing, what you have tried, and what outcome you want.
Sign In to Ask for HelpHow Others Solved This
Real lessons from Pass It On members, shared after administrator review.
No member stories yet for this challenge — yours could be the first.
Share how you solved it
Protect confidential information: no customer names, employee details, addresses, pricing, contracts, or financial records.
Sign In to ShareYou don't have to build alone.
Challenge → Diagnose → Prioritize → Learn → Take Action → Measure → Improve → Help Someone Else
Learn it. Apply it. Pass it on.