Roadmap overview

Step 9 of 25

Step 9 — Name It

Choose a clear, memorable name you can own.

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What this stage means

Choose a clear, memorable name you can own.

Why it matters

A good name helps people remember and find you.

Step-by-step playbook

  1. Brainstorm 20 names.
  2. Check domain, social handles, and state business name availability.
  3. Pick one that's easy to say and spell.

Questions to answer

  • Is it easy to say and remember?
  • Is the domain available?
  • Does it fit who I serve?

Your worksheet

Action checklist

Pass It On Example

"Pass It On" captures the heart: learn it, do it, pass it on.

Common mistakes

  • Spending weeks chasing the perfect name
  • Not checking trademark or domain availability

Need help?

Next: Step 10 — Create the Basic Brand

Learn It. Do It. Pass It On.

Learn It. Do It. Pass It On.

Stronger People. Stronger Businesses. Stronger Communities.

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