Roadmap overview
Step 15 of 25
Step 15 — Build Your Marketing Engine
Consistent ways people discover you.
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What this stage means
Consistent ways people discover you.
Why it matters
Great offers fail when no one knows they exist.
Step-by-step playbook
- Pick two channels and post consistently.
- Share stories and results, not just ads.
- Ask happy customers for referrals.
Questions to answer
- Which channels bring real people?
- How often will I show up?
- What story am I telling?
Your worksheet
Action checklist
Pass It On Example
LinkedIn, Facebook, TikTok, Meetup, and Christian business platforms.
Common mistakes
- Posting randomly
- Measuring likes instead of leads
Need help?
Learn It. Do It. Pass It On.